720 Florida Avenue
Minneapolis, MN 55426
(800) 597-7225 (PACK)
Helping Customers Meet Their "Green" Initiatives
Many of our customers have environmental initiatives for which they’re responsible and they’re looking to us to help weed through the “Green Washing” that exists today. So, what is "Greenwashing"? Multiple sources define it as the following:
Greenwashing: the act of misleading consumers regarding the environmental practices of a company or the environmental benefit of a product or service.
With the wide variety of "biodegradable" products available today, focusing on a couple of key concepts can help both you and your customers determine the best product to meet your environmental initiatives, as well as your protective packaging needs.
First, "fragmentation is not a sign of biodegradation", according to the Biodegradable Products Institute. Some companies claim their products will break down within a certain period of months, depending upon conditions (Oxo-Biodegradables). These products under normal circumstances, however, may take months or years to simply break apart, yet still be present.
Second, understand what percentage of the product contains the biodegradable element. If only a portion or percentage of the product contains the organic additive, then only a portion of the product will degrade leaving the remaining portion to fragment, which brings us back to the first point that fragmentation is not biodegradation.
Confusing? Yes, it can be, which is why it is important to trust your suppliers. StarchTech’s starch-based packing material provides a safe and effective claim of biodegradability in water and compost that your customers can count on. In addition, StarchTech’s Mighty I Biodegradable Packing Peanut has stood the test of time by remaining a fast, easy and cost effective way to securely cushion your products.
We have barely scratched the surface on the issue of "biodegradability", but you can learn more by visiting our Industry Resources page for additional website links offering extensive conversations on the topic. More information is becoming available daily as we all search for ways to preserve our resources for future generations. Here at StarchTech, we pledge to do our part to avoid contributing to the "greenwashing" effect.